Discover Qatar, the destination management subsidiary arm of Qatar Airways, has announced that it has launched a digital transformation project and will implement innovative digital technology to enable the country’s hotels to connect with global tour operators on one digital platform.

The system will allow global tour operators and passengers to have an enhanced and seamless journey when searching for and booking their perfect Discover Qatar experience, Qatar Airways has said in a statement. Additionally, as an inclusive project, it will empower all relevant and regulated suppliers and service providers in the Qatari market to offer their products globally via the Discover Qatar system.

Qatar Airways Group Chief Executive, Akbar al-Baker, said: At Qatar Airways, we continue to raise the bar and innovate across all areas of our business as part of our five-star product offering. Discover Qatar’s technology is one of the finest destination management company digital solutions in the world, and will provide our travel partners and our passengers with not only a flexible, reliable and scalable platform, but also access to the full range of services, experiences and accommodation that our beautiful country holds, in a seamless digital experience.

Source: Government of Qatar