Washington:OpenAI has introduced a suite of new tools within the ChatGPT platform aimed at helping companies manage business information and monitor user interactions with their products and services. This initiative is designed to bolster companies' presence on the platform.

According to Qatar News Agency, the newly launched tools, currently in a trial phase, include a feature called Business Hub. This center enables companies to create documented profiles and update data concerning their products and services, including pricing and availability.

Furthermore, the Business Hub offers companies insights into user interactions, such as how often they appear in conversations, website clicks, and the topics leading users to explore their products and services. The tools also allow eligible companies to create specialized AI agents, which users can engage with to ask questions and obtain information to help them compare options and make purchasing decisions.

To access these services, companies must undergo formal procedures to verify their identity and business details, although OpenAI has not disclosed specific details about these procedures.