The Spanish skincare house reinforces its commitment to the hospitality industry, with plans to double Hotel & Spa economic impact to €102 million by 2030
BARCELONA, SPAIN – Comunicae – 14 September 2026 – Natura Bissé, the Spanish luxury skincare brand internationally recognized for its high-performance formulas and spa experiences, has renewed its role for a second consecutive year as the Official Spa Brand of The World’s 50 Best Hotels, the global authority celebrating excellence in luxury hospitality, which will hold its annual awards ceremony this week in Paris.
The renewed partnership further strengthens Natura Bissé’s presence within some of the world’s most prestigious hotels and reinforces the brand’s long-term commitment to luxury hospitality at a time of unprecedented growth in high-end travel and wellness tourism.
As part of this strategy, Natura Bissé plans to double its investment in the Hotel & Spa channel over the next five years, increasing the business from €47 million in 2025 to €102 million by 2030. The objective is to deepen strategic partnerships with leading hotel groups while continuing to elevate the wellness experiences offered to guests around the world.
“Today, hospitality is one of the driving forces behind the new definition of luxury, where wellness has become essential. Our partnership with The World’s 50 Best Hotels reflects our long-term vision: to work alongside the finest hotels in creating experiences that deliver lasting value.” Verónica Fisas, CEO of Natura Bissé.
Today, Natura Bissé partners with more than 400 luxury properties across nearly 60 countries, including some of the world’s most iconic hospitality brands such as The Ritz-Carlton, Four Seasons, Waldorf Astoria, Rosewood, Belmond, St. Regis, Fairmont and Grand Hyatt.
Across the hospitality landscape, Natura Bissé offers a comprehensive wellness ecosystem—from its signature spa treatments, which have earned the brand the title of World’s Best Spa Brand (2018–2021, 2025), to its purpose-driven hotel amenities, developed in partnership with La Bottega in support of the Ricardo Fisas Natura Bissé Foundation.
“We’re delighted to continue our partnership with Natura Bissé. The world’s best hotels are constantly finding new ways to create memorable guest experiences, and wellness is an increasingly important part of that. Natura Bissé’s expertise and longstanding relationships with many of the world’s leading hotels make them a fantastic partner.” Lorraine Keogh, 50 Best Managing Director of Commercial.
Laura Muñoz – Natura Bissé – 935910230 – [email protected]