Salesforce and Google Cloud announced today an expanded strategic partnership to help businesses utilize data and AI to deliver more personalized customer experiences, better understand customer behavior, and run more effective campaigns at a lower cost across marketing, sales, service, and commerce.

Salesforce said, in a statement released on its website, that two new data and AI innovations will bring real-time data sharing with enhanced predictive and generative AI capabilities, so businesses can use their data and their custom AI models to better predict customer needs and reduce the cost, risk, and complexity of synchronizing data across platforms. It also said that new integrations between Salesforce Data Cloud and Google Clouds Vertex AI will enable customers to bring their own models from Vertex and use them across the Salesforce Platform.

Source: Qatar News Agency