DOHA, Qatar, Mar 15 – Qatar Islamic Bank’s (QIB) campaign with the tagline ‘Seat Belts Save Lives, Let’s Make Them Part of Our Culture’ highlights the life-saving aspect of safe driving at the 32nd edition of Gulf Cooperation Council (GCC) Traffic Week.

The Ministry of Interior’s Director General of Public Security, Staff Major General Saad Jassim Al Khulaifi, opened the event at Darb Al Saai in Doha.

The QIB traffic awareness campaign, aims to change traditional mind-set and behaviours on the use of seat belts.

The bank’s advertisement campaign coincides with GCC Traffic Week, observed across the Gulf region this week.

The ads feature seatbelts woven into a classic Islamic geometric motif.

Local newspapers and magazines, social media, QIB’s ATM screens and on signage at local branches of the bank, display the ads.

QIB Group Chief Executive Officer, Bassel Gamal, said, “QIB has a responsibility towards the people it serves. We take our role as a community leader very seriously. Wearing a seatbelt safeguards your future.”

A Hamad Medical Corporation study shows the risk of dying in a car crash is five times higher for drivers and four times higher for front seat passengers who do not wear a seatbelt than for those who do.

“Seatbelts aren’t the ultimate protector, but they play an important role in preventing needless traffic fatalities. The statistics are clear: seatbelts save lives,” said Gamal. “QIB hopes that this ad campaign changes peoples minds about wearing seatbelts.”

Director General of Traffic, Brigadier Saad al Kharji said, the GCC Traffic Week reiterates the message of safe practices and obeying rules to all road users.

The theme this year is: ‘Your Decision Determines Your Destiny’ the same as last year as per the decision of the GCC traffic department directors, he said.

More than 60 government and non-government entities are participating in the activities at Darb Al Saai.

Traffic Awareness Department Director, Colonel Mohamed Radi Al-Hajri said, this year’s Traffic Week is seeing more participation from the private sector and civil societies in the various activities, such as traffic exhibition, daily awareness lectures, forums and workshops.

Source: QNA