MOTC LAUNCHES NATIONAL TRANSIT MARKETING PROGRAM

The Ministry of Transport and Communications (MOTC) has formally launched a national integrated public transport marketing and wayfinding program that will enable citizens, residents, and tourists to better understand and access Qatar’s upcoming multi-modal transit system.

The program has been designed to promote Qatar’s public transportation system, its convenience, and its benefits as well as increase the awareness and perception of public transport in the country and Contribute to the achievement of Qatar National Vision 2030.

HE the Minister of Transport and Communications Jassim Saif Ahmed Al Sulaiti has given directives on the importance of completing the current study on the program during 2018, that will unify and raise the public transport image.

The program will help enable a number of important developments in Qatar’s public transportation infrastructure, including the launch of rail, ferry, taxi and enhanced bus services reaching communities across the country.

Source: Government of Qatar