Emirates ID employees urged to pursue Excellence in Customer Service

Emirates ID employees urged to pursue Excellence in Customer Service

2013-09-03 12:15:36
WAM ABU DHABI, 3rd September, 2013 (WAM) — Dr. Eng. Ali Mohamed Al Khouri, Director-General of the Emirates Identity Authority, has called upon directors, supervisors and employees of the Authority’s service centers across the UAE to deeply root the concept of excellence in customer service as an institutional behavior, a national culture and a daily practice.
He also urged all Emirates ID employees to exert more effort in order to pioneer achieving one of the UAE’s “future government” characteristics, namely to be superior to hotels in terms of hospitality and win over the private sector in terms of the quality of customer service.
Dr. Al Khouri made these remarks during an inspection visit yesterday to Ras Al-Khaimah Service Centre, where he met with employees and listened to feedback from a number of customers with regards to the standards of services provided to them from initial registration to final receipt of their ID cards.
He reiterated that upgrading customer service was, and will always be, one of the most outstanding values emanating from Emirates ID’s Strategic Plan 2010-2013, focusing on customer satisfaction as part and parcel of its national, institutional and moral duties and responsibilities.
Dr. Al Khouri added that Emirates ID considers its service centres as mirrors reflecting its image in the eyes and minds of customers which necessitates providing them with outstanding service by welcoming them with a smile and kindness and treating them as guests regardless of their nationality, race, religion, colour or appearance.
He called upon all Emirates ID employees to continue their efforts aimed at shortening the time spent at the service centres and reducing customers’ waiting time to a record level, emphasizing that achieving happy customers is not a luxury, but a trust and a duty which should be shouldered by government employees, particularly when our prudent leadership had defined the government daily job as “bringing happiness to the society”.
Dr. Al Khouri urged Emirates ID’s employees to work in innovative and creative ways so as to ensure customer satisfaction and maintain the authority’s pioneering position in providing the best government services across the country.
WAM/AM/CM

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