Dubai Cares’ “End Poverty. Educate Now” Ramadan Campaign comes to life at the Dubai Mall (1st ADD.)

Dubai Cares’ “End Poverty. Educate Now” Ramadan Campaign comes to life at the Dubai Mall (1st ADD.)
2013-07-16 23:19:21

WAM XXXXX Month.” Building on the successful initiatives and campaigns which Dubai Cares has been running together with The Dubai Mall, both entities launched an exclusive Ramadan-specific partnership with retail stores and food ‘&’ beverage (F’&’B) outlets located at The Dubai Mall, where customers are invited to add AED 5 or more to their purchases through a point of sale display at check-out stands, table tents or donation boxes at over 125 retail and F’&’B participating outlets throughout the mall.

Damas is also supporting Dubai Cares during Ramadan through its retail outlets. Every Damas customer who buys diamond/pearl jewelry or watches for AED 3000 or more from any Damas store in the UAE will be able to purchase a coupon of AED 50, from which the proceeds will go as a donation directly to Dubai Cares. For each donation of 50 AED, Damas will grant an instant discount of AED 100 on the purchase to the customer as an incentive to donate.

Anan Fakhreddin, Chief Executive Officer of Damas said: “We are very excited to show our support to Dubai Cares’ Ramadan campaign. Damas has long been known for its efforts to better the community, and giving back is part of our identity as an organization. This Ramadan, we want to do our best to encourage our customers to share in the spirit of giving, and donate as much as possible.” WAM/MMYS

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