Diyafa 2012 to Be Held at Doha Exhibition Center

Doha, October 08 (QNA) – DIYAFA (meaning hospitality in direct Arabic translation) will launch its 7th edition of the Hotel, Restaurant and Food exhibition at the Doha Exhibition Center from the 16 to 18 October at the Doha Exhibition Center. 
Diyafa is expected to host over 3,500 industry professionals, with over 200 brands being showcased at exhibition.
Opening its doors to industry professionals, the DIYAFA team held a press briefing today to talk about the hospitality industry as a whole and the platform they plan to provide.
Sarah Mroueh, the Project Manager behind DIYAFA and its unique offerings, noted yesterday that, “Lots of time was invested in not just putting together a competition but in developing a competition that encourages team building, supports motivational relationships between executive head chefs and their comis chefs as well as providing an opportunity for chefs to get some directional feedback from expert judges from around the world. Salon Culinaire started with just under 30 chefs competing in 2009  today, the competition plays host to just over 200 chefs. ” 
Renowned international spa consultant, Raquel Calleja, was commissioned by IFP Qatar to build an exciting program for the Spa Concept conference. While giving her insight into the newly launched conference, Calleja noted that,
Along with the Spa Concept conference, DIYAFA has also unveiled a brand new industry-focused program   the much anticipated and much publicized Qatar Choice Awards.
DIYAFA has teamed up with ILoveQatar.net and Qatar Happening magazine to launch a 100% public voting initiative to highlight Qatar s favorite hospitality industry service providers across all sectors of the industry.
DIYAFA was first inaugurated in 2004 as an exhibition for showcasing products. Today, it is an annual industry celebration and platform that aims to provide qualitative opportunities. Now in its seventh edition, the landmark exhibition is more than just an expo of products; rather, it has become a destination to showcase skills and expertise, to improve upon industry standards and explore cutting-edge opportunities. (QNA)

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