Commercial Bank launches Sadara Youth Digital Banking Service, dedicated for 18-25 Year olds, with First in Qatar Vertical Card

Doha, Qatar: As part its commitment to improving financial awareness and competence, Commercial Bank has launched a unique and exclusive service for Qatari citizens aged between 18 and 25 years old. Sadara Youth offers a number of first-in-market features, and has been designed to fit the needs and lifestyles of its audience.

It offers a style of Banking through a dedicated Digital App, that is educational and fun to use. It is the first application in Qatar that combines Mobile Banking and rewards you, as you learn how to transact and acquaint yourself with day-to-day banking services.

The app has a familiar feel for the younger generation, where points and coins are awarded for using it – the more you do, the more you get. Users can activate these awards to trade in, trade up, and ultimately benefit from a wide range of privileges and offers, including the CB Entertainer, to access the Region’s largest 2 for 1 range of offers. Within the Sadara Youth App, users can access the augmented reality Quest function to find further available instant discounts and offers.

As well as being the first dedicated digital banking app in the country, the Sadara Youth proposition also delivers another first in Qatar, by issuing eligible customers, an upright design bank card. Unlike standard bank cards, this has a fashionably striking, vertical design, bearing the prestigious Sadara Youth brand.

Amit Sah, EGM and Head of Retail Banking of Commercial Bank, said: Commercial Bank is proud to be the first Bank in Qatar to launch such a service. This comes as part of the Bank’s responsibility to create a financial dialogue with the Qatari youth in a way that understands and addresses their needs. Sadara Youth is considered to be one of the main tools that can present these customers with an exceptional digital experience.

Consistent users of the App progress through loyalty levels of Bronze, Silver, Gold and Black memberships, which again unlock access to the VIP rooms on the App, thus enabling access to VIP events.

Any eligible Qatari can enroll; spaces are limited and large numbers are signing up in advance so they do not miss out. The innovation and use of technology has been compared to global fintech ideas in Europe and with Commercial Bank already being the market leader in Digital Banking, this is no surprise to see it leading the way again.

Roya Khajeh, AGM and Head of Cards & Payments, quoted: Young Qataris are the most receptive segment to latest technologies and innovations. Sadara Youth comes to complement their trendy lifestyles and to answer their day-to-day needs. Not only is it the first-ever vertical card in Qatar, but it is also a bundle of joy bringing excitement and surprising rewards to our young generation, making this card a source of pride and delight to carry and use.”

Source: Commercial Bank of Qatar