QATAR TARGETS GERMAN-SPEAKING EUROPEAN TOURIST MARKET

DOHA, Qatar, May 26- Qatar Tourism Authority (QTA) has signalled its intentions of targeting German-speaking Europe, as a prime growth market, by appointing tourism marketing and PR specialist, Lieb Management, as its new representatives to cover Germany, Austria and Switzerland.

QTA director of Marketing & Promotions, Rashed AlQurese, said, these were sophisticated markets with discerning travellers, actively seeking new and different vacation experiences, Qatar News Agency (QNA) reports.

“We are already seeing a very encouraging growth in interest from the German language zone and are confident that Qatar has what it takes to meet and exceed the expectations of visitors from this part of the world,” he said.

QTA’s naming of Lieb Management is the third such appointment in Europe, following the setting up of similar representation arrangements with agencies in the UK and France.

The move is expected to greatly enhance Qatar’s on-the-ground presence and to develop Qatar as a quality destination, through proactive marketing to tour operators, travel agencies, MICE and event organisers and the media, throughout Germany, Austria and Switzerland.

AlQurese emphasised that the appointment of German-based representatives will complement the QTA’s ongoing initiatives in the market and provide the necessary day-to-day follow-up to translate awareness-building contacts into concrete business results.

Such initiatives have included activities, such as participation in the International Tourism Bourse (ITB) and Incentive Travel, Meetings and Events (IMEX) trade shows, as well as strong trade partnerships, supported by trade and consumer media relations, designed to promote awareness of Qatar’s attractions, to both the travel trade and consumer market.

Lieb Management will build on the success of this groundwork, through direct liaison with leading German, Austrian and Swiss tour operators, destination training for travel agents and other such targeted activities.

SOURCE: QNA

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