Baku 2015 appoints new Director of Communications

By: Nigar Orujova

The Baku 2015 European Games Operation Committee announces the appointment of William Louis-Marie to the position of Director of Communications.

Louis-Marie joins the Committee team to lead the Communications department in developing media awareness and coverage of the European Games around the world.

Louis-Marie, from France, has senior executive experience across a range of businesses including involvement in previous Olympic Games and the FIFA World Cup.

He joins the Committee from Trace TV, an innovative multi-media group operating in 160 countries, where he held the position of Senior Vice President of Trace Sports, the new international channel dedicated to champions.

Welcoming Louis-Marie to the team Simon Clegg, Chief Operating Officer of Baku 2015, said, “William has a fantastic breadth and depth of communications experience within the commercial sector to draw on as he leads our communication strategy and delivery.

“His international reputation and passion for sport will greatly enhance the existing BEGOC team and will contribute to the successful delivery of an inaugural European Games in Baku next June,” Clegg said.

Louis-Marie served as Trace TV’s London 2012 Olympic Games Project Manager, and also worked on the Atlanta 1996 Olympic Games and the France 1998 World Cup as Communications Manager for Coca-Cola France.

Other notable major sports bodies he has worked with include the French Olympic Committee, Tour de France, numerous French and International Sports Federation and many sports brands.

Louis-Marie said he is more than delighted to be taking this wonderful opportunity to join the Baku 2015 team as the One Year To Go date approaches on June 12.

“It is an honour to be joining such a talented team and I am looking forward to helping build awareness of this innovative event globally.

“We want to showcase Azerbaijan as a destination for elite sport, as well as a modern and dynamic European country. The European Games will be a celebration of sport enjoyed by the entire continent and the Azerbaijani population,” he said.

Louis-Marie is due to arrive in Baku on May 19 and take up his position on May 20.

Europe’s first senior multi-sport event will consist of more than 6,000 athletes from the 49 countries affiliated to the European Olympic Committees competing in 19 sports in Baku on June 12-28.

The Baku Games’ program includes aquatics, archery, athletics, badminton, basketball 3×3, beach soccer, boxing, canoe sprint, cycling, fencing, gymnastics, judo, karate, shooting, table tennis, taekwondo, triathlon, volleyball, and wrestling.

Nine of the sports will offer qualification opportunities for the Rio de Janeiro Summer Olympics in 2016. Those sports include archery, athletics, beach volleyball, cycling, shooting, swimming, table tennis, taekwondo and triathlon.


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