Azerbaijan Land of Fire” brings good luck to Atlético Madrid

By: Nazrin Gadimova

Azerbaijan’s bid on Spanish Atlético Madrid proved to be successful after Atlético’s deafening victory over Barcelona on May 17.

Moreover, Atlético Madrid’s stunning run to the Champions League final proves big success of Azerbaijan’s sponsorship deal, concluded in late 2012.

Atletico’s players will walk out to face Real Madrid and an expected global television audience of 175 million will see “Azerbaijan Land of Fire” on their shirts in Lisbon on May 24.

Not so long ago the team renewed deal with Azerbaijan until 2015. Not only did that include shirt sponsorship, but a wider strategic agreement that saw the Atlético squad and coaching team traveling to the country last spring and a plan to train young Azerbaijani footballers in Madrid and Baku.

The Spanish club is expected to join the Spanish Super Cup, so we can only guess at what pace Azerbaijan increases number of queries in search engines.

Atlético is not the first and not the last project in the plans of Azerbaijan. The main objective of the country is to make its capital one of the cities which will host matches of Euro 2020 and the Olympic Games of the same year. Thus, Sepp Blatter made ​​his first visit with Michel Platini exactly to Baku after his re-electing president of FIFA in 2011.

In 2012, Baku hosted Junior World Cup (U17) and the first tournament under the auspices of FIFA, which was opened and closed by Jennifer Lopez and Shakira respectively.

So do not be surprised when you see the familiar inscription “Azerbaijan Land of Fire” on the sides of the stadium during the qualifying matches for Euro 2016 and the 2018 FIFA World Cup.

Moreover, SOCAR’s brand name will appear during the Euro 2016 after signing a sponsorship agreement with UEFA.

The name of Azerbaijan’s state energy giant SOCAR will feature on pitch-side advertising at most 2016 European Championship and 2018 World Cup qualifiers in Europe beginning from September 7, New Zealand Herald reported earlier.


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